An inside look at Well.ca's growth journey and its 2024 shift in ownership, marking a nuanced moment in Canada's e-commerce history
Launched in 2008 in Guelph, Ontario, by Ali Asaria, Well.ca began as an online health and beauty store and has grown into a major Canadian e-commerce destination with over 40,000 products and more than 250 staff.
Historically recognized for innovation, Well.ca garnered multiple Canada Post E-Commerce Innovation Awards and ranked high on Forrester’s Canadian customer experience index.
In September 2024, Birch Hill Equity Partners acquired Well.ca from McKesson, while McKesson remained a distribution partner. Leadership transitions followed, with GM Nicole Flynn assuming stewardship.
This shift represents a change of guard for the best-in-class health and beauty online retailer in Canada—a moment that may herald fresh strategic directions or renewed growth.
Grass lawns are pictured along a street in Vancouver in August 2023 during water restrictions. Traditional lawns consisting of groomed turf grass are 'biodiversity deserts,' according to the U.S. National Academy of Sciences.
Tuma is a secure money transfer app designed for the African diaspora. It lets you send money instantly from the UK, Europe, or the US directly to mobile wallets and bank accounts in over 14 African countries.
A look at two grassroots apps—ShopCANADA and Maple Scan—that are helping Canadians identify and support truly local products using crowdsourcing and AI
